Extraordinary Calabria
Distinctive Identity Markers
Distinctive Identity Markers
MID
They are the heart of Calabria's identity, which the Region intends to enhance to promote a unique and competitive image.
Unique and Measurable Elements: These are the elements of the naturalistic, historical, artistic, cultural, and food and wine heritage that characterize Calabria in a unique and distinctive way, making it different from any other place.
Stereotype Reversal: The goal is to move beyond old clichés (just sea and mountains) and focus on stories, characters, and products that have a unique historical, scientific, or cultural resonance on a global level.
Storytelling: They are used to rewrite the narrative of Calabria, creating a coherent and unified framework that is more exciting and attractive for international travelers and for off-season tourism.
Some Mid
The Pythagorean Theorem (worked out in Crotone).
The Codex Purpureus Rossanensis (one of the oldest illuminated manuscripts in the world)
The Gregorian Calendar (created by Luigi Lilio di Cirò)
Want to learn more about MIDs? Contact us for more information.