Extraordinary Calabria

They are the heart of Calabria's identity, which the Region intends to enhance to promote a unique and competitive image.

• Unique and Measurable Elements: These are the elements of the naturalistic, historical, artistic, cultural, and food and wine heritage that characterize Calabria in a unique and distinctive way, making it different from any other place.

• Stereotype Reversal: The goal is to move beyond old clichés (just sea and mountains) and focus on stories, characters, and products that have a unique historical, scientific, or cultural resonance on a global level.

• Storytelling: They are used to rewrite the narrative of Calabria, creating a coherent and unified framework that is more exciting and attractive for international travelers and for off-season tourism.